Frequently Asked Questions
What is SEO Keyword Research?
Search Engine Optimization or SEO is the process of identifying important search terms that are highly relevant to your business. Then optimizing or using those keywords in your website content. This sends a signal to Google search engine algorithm that your content is a match for the search query your buyer has posed in search. Allowing you to increase your visibility to the right buyers.
How much content should I be publishing every month to get a return?
Relevant, deep and thoughtful content is key to success. What's most important is not the number of new articles you're productng, but the quality of new articles. By working with your subject matter experts who have deep knowledge about the source material, we can create well researched and thoughtful content that will build trust with buyers and provide them with good education on the problems they need help with. Ideally we recommend publishing at least two pieces of new blog content per month but this varies substantially.
How does your process of content creation work?
We create a 6-12 month content calendar with a list of topics pulled directly from your own customer journey map & SEO keyword research. Then, each month we interview your subject matter expert on the scheduled topics in a one hour interview with DMG. This session is recorded and transcribed. The footage is then turned into a blog post by an experienced content writer. Video footage is also created from the interview. Finally, social media posts are created and published all highlighting key points of the content across the month.
What is customer journey mapping?
Customer journey mapping is an interactive brainstorming session with your sales leadership and marketing leadership to identify the common questions, objections and challenges your buyers are experiencing at each phase of the buyer's journey. By breaking out your deal stages and gathering this information we come up with a ton of new content ideas that will feed your content engine. Most importantly building trust with your prospects by answering their top questions and objections.
What's included in your monthly SEO Report?
Your monthly SEO report includes a list of keywords you currently are ranked for in Google search, your domain authority, a list of potential keyword opportunities. Your report will also include how your rankings have changed over time along with your organic search traffic.
How will content creation help my business make money?
Buyers spend more time researching online before making a decision than every before. This trend is expected to continue. When you create content that answers your buyers questions quickly and easily, you build trust, scale your sales team, and save time by qualifying prospects before they call you. Your online content serves as sales AND marketing content to nurture, educate and inform your prospects and help them make the right purchasing decision.
